Most small firms grow by word of mouth. Asking well turns satisfied clients into a steady source of new ones.
Ask at the right time
Right after you deliver something the client is pleased with: a filing done early, a load paid fast, a report that answered the question.
Make it easy
- Be specific: "Do you know another carrier who could use help with paperwork?"
- Give them a link or a short message they can forward.
- Thank every referral, whether or not it becomes work.
Keep reviews honest
Ask for genuine reviews in the client's own words, never write them for clients, and do not offer payment in exchange for positive reviews. Platforms and regulators take fake or incentivized reviews seriously.
Professional rules
Some professions limit how referrals and testimonials can be used. When working with attorneys and other licensed professionals, respect their rules.
This article is general information, not legal, tax or regulatory advice. Rules change; confirm current requirements with the responsible agency or a licensed professional.
