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Raising your prices: how many clients can you afford to lose?

Most owners wait too long to raise prices because they fear losing clients. The math usually shows a price increase survives losing more clients than you would expect.

Business4 min readCorvane Ashmoor & Co.

Costs rise every year: fuel, insurance, software, your own time. Prices that stay flat shrink your margin a little every year.

Run the numbers first

With a price increase, you can lose some clients and still earn the same or more. A 10% increase, for example, covers losing about 9% of clients before revenue drops, and profit usually holds up even better, because fewer clients also means less work.

Give notice and a reason

Tell clients ahead of time, in writing, with the date and a short honest reason. Thirty to sixty days is common.

Keep the clients who matter

Consider holding the old price for a while for your longest or largest clients, or tying the increase to added value.

Our price increase calculator shows how many clients you can lose and still come out ahead, and the price increase letter builder writes the notice.

This article is general information, not legal, tax or regulatory advice. Rules change; confirm current requirements with the responsible agency or a licensed professional.

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